marketing goals

Top 5 Strategies For Setting Effective Online Marketing Goals For Businesses

Online marketing is crucial for every business in a highly competitive business world. To succeed in your online marketing, you must set practical goals. Keep reading this blog post for the top five strategies for setting effective online marketing goals for your business. According to Marketing Charts, around 72% of marketing budgets were directed towards…

Read More

refresh

Refresh, Recharge, and Realign: Corporately Lucid’s Team Annual Retreat

It’s that time of year again. The countdown to our annual retreat began at the beginning of the last quarter of the year. The excitement became palpable as the year wound down and the event drew closer. You could literally taste everyone’s zest to pack their bags and appear at the retreat venue as we…

Read More

event marketing

How to Develop Winning Event Marketing Strategies as an Organisation

Developing winning event marketing strategies as an organisation is important. This is because organisations can leverage events to achieve their objectives. However, the success of events depends on winning event marketing strategies.  Event marketing is defined as the strategic use of events as a marketing tactic to promote an organisation, product, or mission. It can…

Read More

AI Ethics

The Importance of Applying AI Ethics to Marketing for Small Businesses

How do small businesses apply AI ethics to marketing to yield the best results while protecting their data? Continue reading to find out. Artificial intelligence (AI) has become a powerful marketing tool. Several AI tools are available for small businesses to personalise their marketing approaches, optimize campaigns, and effectively engage customers.  For small businesses, applying…

Read More

Content Team: The Key to Building a Consistent Online Presence for Your Brand

Content marketing is crucial for brands. However, creating content is challenging without a content team. Are you wondering whether your brand needs a content team? Then, read this post to discover why your brand needs a content team to build a consistent online presence. Statistics show that content marketing costs 62% less than traditional marketing…

Read More

Responsive Website Design: How to Create a Website That Connects with Your Audience on a Deeper Level

Responsive website design is crucial in today's multi-device digital world. The essence of responsive website design is your website's effectiveness across different devices and a pleasing sight for connection with your audience. Do you want to discover ways to create a responsive website to connect deeply with your audience? Then, you are reading the right…

Read More

Creating a Comprehensive Brand Style Guide: A Step-by-Step Guide to Ensuring Brand Consistency

How do you create a comprehensive brand style guide? Continue reading this post as we explain how to carry out this process to ensure brand consistency. Building a strong brand identity is crucial for businesses to stand out and establish a loyal customer base. A brand style guide is an essential tool that helps maintain…

Read More

The Importance of Brand Consistency: 5 Reasons You Should Ensure Brand Consistency Across All Touch Points

Why should you invest in brand consistency? There are several reasons and we will share them with you in this post. Today’s business landscape is very competitive and consistently changing. Amidst all the competition and evolution, maintaining brand consistency across all touch points is crucial for your business to establish a strong and recognizable brand…

Read More

Refresh Your Brand This Year With These Tips

Have you been struggling with attracting new clients or making conversions lately? It is probably because you need a brand refresh. One thing you must do as a business leader or entrepreneur is to ensure that your brand evolves over time to meet the needs of your ever-changing clients. One of the most impactful yet…

Read More