You want to show up better online this New Year, but do you have a plan? You must start the year with a solid digital marketing plan. A solid digital marketing plan will help you achieve your goals better and keep you on the same page with everyone on your team. It will also help you have measurable goals.
Starting the year with a plan makes you intentional and gives you a guide as to the kind of digital marketing activities or efforts to be done. You need a solid digital marketing plan this new year!
3 Benefits of Having A Solid Digital Marketing Plan
Here are some important benefits of having a solid digital marketing plan:
- When you have a solid digital marketing plan, your marketing activities are all in sync. You are not doing one thing on one platform and a whole totally different thing on another. Your marketing activities are in unison even though approaches to them may change on other platforms.
- When you have a solid digital marketing plan, you know when you are achieving your goals because you know what to measure and have the right metrics in place.
- When you have a solid digital marketing plan, you are more prone to be on the same page with your team members because there is a plan guiding your actions and marketing efforts.
3 Things to Consider When Putting Together A Solid Digital Marketing Plan
Your goals
What are the goals of the digital marketing plan? You must have clear-cut SMART goals that will drive your digital marketing activities as you move forward. Don’t just embark on digital marketing; be intentional about it.
Your target audience
You must never forget your target audience when developing your digital marketing plan. Your target audience, to a large extent, determines your content and the platform you choose to be on as a brand.
Your brand message
What problem are you solving? The problem you are solving determines your brand message. Your brand message must have the 3 Cs – clarity, consistency, and convincing. Does your brand message pass the 3 Cs test?
4 Marketing Tips for the New Year
Embrace focus
Stay focused on what you NEED to be doing as a brand, and don’t get distracted by other things that may come to distract your plans. This doesn’t mean you should do other things outside of your plan. However, it means you can be open to new things but don’t forget your goals and plans.
Consistency brings results
There is no gainsaying that consistency helps in the long run. Be willing to show up consistently online for your brand and get your message out there as often as possible.
Be willing to create content
Original content is key for your brand. Original content makes you stand out and makes it easy for you to build authority in your niche with such content.
Invest in video content
It is no longer new that video content is important in today’s clime. If you haven’t started prioritizing video content, here is your reminder to do so. Whether you want to shoot videos on a professional camera or on a mobile phone, just get started and improve as you go on. People want to see “people,” to hear stories, and to connect human-to-human.
Conclusion
We hope you have an amazing and blessed New Year. Drop your comments on some of your upcoming digital marketing plans. Let’s discuss below.
