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Marketing

AI Ethics

The Importance of Applying AI Ethics to Marketing for Small Businesses

How do small businesses apply AI ethics to marketing to yield the best results while protecting their data? Continue reading to find out. Artificial intelligence (AI) has become a powerful marketing tool. Several AI tools are available for small businesses to personalise their marketing approaches, optimize campaigns, and effectively engage customers.  For small businesses, applying…

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The Importance of Brand Consistency: 5 Reasons You Should Ensure Brand Consistency Across All Touch Points

Why should you invest in brand consistency? There are several reasons and we will share them with you in this post. Today’s business landscape is very competitive and consistently changing. Amidst all the competition and evolution, maintaining brand consistency across all touch points is crucial for your business to establish a strong and recognizable brand…

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